Update: Building Momentum with the ShredShox

Introduction

We are excited to share the latest developments and progress regarding the ShredShox, the only full suspension ski platform, with potential reps and retailers.

Sizzle Video:

https://youtu.be/3B3VZpKh-PA?feature=shared

Product Development Overview

Over the past five years, NLP has dedicated itself to creating a revolutionary full suspension ski platform. As of May 2024, we finalized the sixth generation of the ShredShox. Recently, our R&D team conducted two full days of testing at Tahoe Palisades, California, utilizing three skilled skiers. This testing phase allowed us to gather valuable video and still images for future marketing and branding efforts.

The feedback from our R&D skiers was overwhelmingly positive, prompting the NLP team to advance with final design adjustments and intensive testing for the upcoming 2024/2026 season. We have established a clear timeline to bring this groundbreaking product to market.

Testimonial Links:

https://youtu.be/lJXxPR25CM0?feature=shared

https://youtu.be/H6GOwzxaFuI?feature=shared

Branding and Market Positioning

From May to July 2024, NLP undertook a study to strategically position the ShredShox brand within the alpine skiing industry. It was critical to create a memorable brand that builds upon existing industry names for enhanced consumer recall. This effort resulted in the development of the ShredShox logo and identity, featuring a distinctive snowflake-inspired mark that reflects the product’s unique features.

In July, the ShredShox was launched publicly, garnering significant media coverage, including articles in the Vail Daily and various online platforms. This organic promotion led to widespread syndication, increased intrigue, and even international attention.

For further insights, please review the following media coverage:

Growth and Engagement

Following our media campaign, we observed a substantial increase in website traffic and social media engagement. To further our research and development, ShredShox launched a search for candidates for a season-long R&D program. This initiative aimed to collect both qualitative and quantitative data from a diverse range of skiers. We received over 600 applications and selected 10 participants, including lifelong skiers, those with injuries, ex-racers, and instructors. This diverse cohort will provide a comprehensive view of the ShredShox's performance across various conditions.

Product Customization and Merchandise

We have developed multiple colorways for the ShredShox to allow consumers a level of customization that enhances personal appeal. Additionally, we have launched a line of soft goods and listed deposit inventory for the first 500 units of the ShredShox, successfully completing our first deposits without any promotion, demonstrating strong interest in our brand and product.

Strategic Partnerships

In September 2024, we established a partnership with SkyTechSport to integrate the ShredShox into their advanced skiing simulator, trusted by the US Ski and Snowboard team. This collaboration will allow us to conduct rigorous diagnostics in various conditions, providing valuable insights for consumers.

Upcoming Events and Engagements

As we approach the 2024/2025 season, ShredShox will actively participate in several major consumer shows:

Nov/Dec 2024 Preview/On Mountain Shows

Snowvana (Indoor) *Public Event
November 1-3, 2024 | Portland Convention Center | Portland, Oregon
Loveland Mountain Demo * Must be registered through WWRSA
November 12-13, 2024 | Loveland Ski Area | Loveland, Colorado
SnowBound Expo (Indoor) *Public Event
November 15-17, 2024 | Boston Convention Center | Boston, Massachusetts
Rocky Mountain Winter Preview (Indoor) * Must be registered through WWRSA
December 3-5, 2024 | National Western Complex | Denver, CO
Stifel Birds of Prey Audi FIS Ski World Cup Men’s Weekend *Public Event December 6-8th | Beaver Creek Village | Beaver Creek Colorado

Jan 2025 Winter Shows

Rocky Mountain Winter Show (Indoor) * Must be registered through WWRSA
January 7-9, 2025 | TBD | Denver, CO
Northern California Winter Show (Indoor) * Must be registered through WWRSA
January 7-9, 2025 | Reno Events Center | Reno, NV

2025 On-Snow Demos

Rocky Mountain Demo * Must be registered through WWRSA
January 21-22, 2025 | Loveland, CO
Intermountain Demo * Must be registered through WWRSA
January 28-29, 2025 | Brighton, UT
California Demo * Must be registered through WWRSA
February 4-5, 2025 | Mammoth Mountain, CA

Conclusion

The NLP team is incredibly enthusiastic about the ShredShox and its potential to redefine alpine skiing with this innovative full suspension platform. We continue to build momentum through ongoing fundraising efforts and investor relations, aiming for a full launch and market debut in February 2025.